Job Description

Overview.

Iron Horse is looking for a self-motivated, creative problem solver with strong B2B experience to craft compelling communications for internal and external projects. More than a wordsmith, the senior content writer is a flexible thinker, excellent researcher and audience champion who's excited about the prospect of joining a team of like-minded individuals to drive growth for our B2B enterprise and emerging growth clients.

You're a good fit for Iron Horse if:

You're a highly flexible thinker who can see the big picture and attend to the details. You love to bat an idea back and forth to make it better, but know how and when to stop polishing and let it stand on its own. You'll be iterating on it anyway, because you're obsessed with optimization of both process and language, and comfortable pivoting when things don't go as planned. And you're always willing to jump in to help others on the team.

We're a good fit for you if:

• You thrive in an environment where fresh ideas are openly discussed and debated—while leaving egos at the door.
• You value diverse perspectives and believe that engaging multiple skill sets makes a project better.
• You are a continuous learner and innovation chaser who likes to stay on the cutting edge of technology and marketing trends.
• You're invested in the success of everyone on the project—from team members to client partners—and consistently build up others around you. 

Responsibilities.

• Write and edit compelling, audience-focused copy for B2B demand gen campaigns, including email nurtures, newsletters, social, and web pages.
• Concept and create marketing assets such as ebooks, infographics, solution briefs, case studies, blog articles and webinars to meet specific goals.
• Write in a range of tones, including conversational, thought leadership and informational/instructional and for audiences ranging from C-Suite to practitioners.
• Develop a deep understanding of target audiences, competitive landscape, and client solutions through interviews, document reviews and independent research.
• Collaborate with designers, marketers, engineers, program managers and other writers to create innovative solutions that exceed client expectations.
• Produce high-quality content that adheres to brand and messaging guidelines with minimal revisions and little supervision.
• Juggle and prioritize a variety of copy needs, projects, and requests.
• Stay current with best practices and trends in content and copywriting, demand gen, and our customers' industries—including how AI is being used (and when it shouldn't be).
• Build relationships with coworkers and our partners and clients.
• Contribute to our company culture, quality of work, and growth.

Qualifications.

• Bachelor's degree in English, Journalism or related field
• 7+ years' professional B2B writing experience, with at least 2 years' experience working with technical content
• Passion for crafting fresh, compelling copy and content that speak to the target audience
• Comfort with and strategies for working on projects with shifting needs and incomplete details
• Ability to quickly produce effective copy that addresses project goals and requirements
• Understanding of the B2B buyer journey, sales process and the needs of enterprise and emerging growth B2B marketers 
• Basic understanding of the role of how marketing technologies such as marketing automation platforms, ABM platforms, and ad platforms are used to the support integrated marketing campaigns
• Excellent research skills, including conducting stakeholder interviews
• Ability to extract end-user benefits from technical or dense product descriptions and related content
• Understanding of how to use data to inform content and messaging decisions
• Understanding of digital content best practices, including SEO optimization, A/B testing, and conversion rate optimization 
• Excellent writing, editing and proofreading skills
• Comfort working autonomously and collaboratively
• Excellent time-management and organizational skills

Preferred qualifications.

• At least 2 years' experience working as a copywriter in an agency environment
• Experience working with both large enterprise and emerging growth organizations 
• Instructional design knowledge and experience developing webinars
• Social media experience
• Experience with at least one of the following platform types: web platform, such as Webflow or Wordpress; interactive content platforms, such as Ceros; marketing automation platform, such as Hubspot.

Key role details.

• This position is open only to candidates who reside in the United States and are already legally authorized to work here on a full-time basis. Iron Horse is unable to sponsor or take over sponsorship of employment visas now or in the future.
• This position is remote but requires availability during standard U.S. business hours (typically 9:00 a.m. to 5:00 p.m. in your designated time zone). Occasional flexibility may be needed based on team collaboration needs. Periodic travel may be required for team meet-ups, training, or in-person meetings, typically with advance notice.
• The US base salary range for this full-time position is $75,000-$100,000. Your exact salary will depend on your location, skills, and experience.
• This role is eligible for a discretionary annual bonus and a comprehensive benefits package, including medical, dental, vision insurance, paid time off, 401(k), basic life insurance, Flexible Savings Account, and long- and short-term disability insurance.

Iron Horse is an equal opportunity employer.

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