You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
As a member of Verizon’s Marketing Effectiveness organization, the Social Media Business Intelligence Senior Manager will support Verizon’s marketing efforts by delivering concise, actionable analysis of social marketing activity by leveraging earned and owned social media performance data. This person will be responsible for setting and executing the holistic social measurement strategy.
We are looking for a social media marketing analyst who is well established as an expert across core and emerging social platforms. This person is a leader who thrives on collaboration with other teams. You’ll be expected to redefine and re-energize our approach to measurement as we evolve our social strategy. We’re looking for someone who’s excited to build the process and infrastructure to measure new marketing strategies within one of the world’s largest marketing organizations. Your storytelling, contextualization, and leadership presence will compel action and will inform critical decisions made by social marketing leaders.
Responsibilities include:
Re-defining how Verizon measures, generates insights, and communicates social media marketing impact.
Oversight of analytics agency’s campaign performance measurement including the development of KPIs, projections, executive updates, and campaign post-mortem analysis.
Reshaping weekly and monthly reporting to strike a balance between always on deliverables and campaign specific work to maximize the utility of the analysis.
Driving the development of tools and infrastructure to streamline and enhance deliverables to stakeholders.
Guiding agency partners in the development of dashboards, reports, and the presentation of data and insights via regular and ad-hoc reporting.
Leading the analysis of social media metrics and their relationship to business outcomes to inform KPI selection.
Customizing deliverables for enhanced insights around a creator marketing centric strategy.
Strategically Integrating creator measurement elements into big picture social measurement strategy.
Working closely with Media Strategy, Digital Marketing, Creator Marketing, Owned Social, and Marketing Activation.
You’ll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience measuring campaigns on established and emerging social platforms including an understanding of platform-specific nuance.
Experience delivering written and verbal communication to C-level marketing, creative, and social executives and working strategy teams.
Experience using at least two of the following tools: Brandwatch, Crimson Hexagon, Sprinklr, DCM, Adobe Analytics, Google Analytics, social platform analytics (Instagram, X, TikTok, etc.), CreatorIQ, Upfluence, or relevant tools.
Even better if you have one or more of the following:
Ten or more years of relevant work experience.
Experience in measurement of Social or other digital channels.
Detail-oriented approach to holistic marketing measurement and project management.
Clear and assertive communication skills.
Results-driven perspective on marketing.
Accomplishments in data visualization.
Strong analytical skills with the ability to apply business strategy to data analysis and recommendations.
Ability to turn raw data into actionable conclusions.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
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